Author (Typography)


I'm Sithmi Nikesha Vithana@20batch |


What is typography?

In essence, typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. High-quality typography comes from paying attention to a few details as this can make the difference between graphic design work that is just acceptable. Typography

Why is typography important?

Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website.

So there some importance of the typography,

  • Typography builds brand recognition
  • Typography influences decision making
  • Typography holds the attention of the readers

The different elements of typography

Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more … The good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color. Even a basic understanding of each of these elements can revolutionize any design project.

Fonts and Typefaces

simply, a typeface is a family of related fonts, while fonts refer to the weights, widths, and styles that constitute a typeface. Typography The typeface also can divide three basic kinds. There are,
  1. Serif
  2. Sans-serif
  3. Decorative


One of the main roles of the hierarchy is to help keep your ideas organized so that viewers can always identify which category of information they are reading. The most typical example of a typographical hierarchy is size: headings should always be larger than subheadings and standard text.


Much like hierarchy, contrast helps to convey which ideas or messages you want to emphasize to your readers. The contrast makes the text interesting.


Typefaces consistent is key to avoiding a confusing and messy interface. When conveying information, it’s essential to stick to the same font style, so your readers instantly understand what they’re reading.


Alignment refers to the “line,” that the text orients towards. It can apply to a whole body of text, individual words, or even images. Alignment should be as consistent as possible and every element of your design is meant to align to one of the other elements in some way, to create equal sizes and distances between objects.

White space

Often referred to as ‘negative space,’ white space is the space around the text or graphic Whitespace can be used to create balance or lead the viewer’s eye from one part of the composition to the next. It can invoke a feeling of elegance or add a level of communication to a typographic treatment. Typography


Color is one of the most exciting elements of typography. This is where designers can get creative and elevate the interface to a new level. Color has three key components: value, hue, and Saturation. Color has three key components: value, hue, and saturation. A good designer will know how to balance these three components to make the text both eye-catching and legible, even for those with visual impairments.  

Did you get some knowledge about Typography? Please drop your comments below.


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